Print Guide Advertising
The only commercial RV directory at all 12 TxDOT highway welcome centers and 50+ national RV shows. Your ad reaches travelers at the exact moment they're planning their Texas trip.
WHY PRINT WORKS
RV Travelers Still Reach for Print. The Numbers Say Why.
TACO Guide users surveyed on how they use printed guides. Here's what they said.
41%
Say a printed guide is easier to use
At a campsite with spotty cell service, print wins every time.
30%
Keep The Guide for future trips
Your ad doesn't disappear after one scroll. It stays in the RV.
27%
Say print is more dependable
No dead battery. No paywall. No algorithm deciding who sees it.
TACO Member Rates — 4-Color
TACO members receive preferred rates on all print advertising. Save up to 10% more with pre-paid pricing.
Ad Size
Rate
Pre-Paid Rate
Full Page
$8,800
$7,995
1/2 Page
$6,175
$5,555
1/4 Page
$4,300
$3,855
Inside Cover (full page)
$10,095
$9,085
Back Cover (full page)
$12,500
$11,330
Two Page Spread
$13,400
$12,000
Three Page Spread
$18,000
$13,665
Foldout Cover & Page 1
$22,000
$19,885
Guide readers have the income, the time, and the habit. They're not browsing. They're booking.
27%
Earn over $100,000 per year
Discretionary income — and they spend it on RV travel.
46%
Take 4 or more trips per year
Nearly half your audience is already planning their next trip while on their last one.
8%
Are full-time RVers
A growing segment with no fixed lodging costs — and a constant need for campgrounds like yours.
Source: 2025 Camping Guide Survey
Non-Member Rates — 4-Color
Non-member rates for display advertising in The Guide. Interested in member pricing? Contact us about TACO membership benefits.
Ad Size
Rate
Pre-Paid Rate
Full Page
$10,600
$9,500
1/2 Page
$7,300
$6,575
1/4 Page
$5,300
$4,760
Inside Cover (full page)
$11,500
$10,300
Back Cover (full page)
$14,700
$13,200
Two Page Spread
$15,500
$13,900
Three Page Spread
$21,700
$19,500
Foldout Cover & Page 1
$26,700
$24,000